A message shared by Virat Kohli (@virat.kohli) on Feb 19, 2017 at 5:57 PST Thanks @usainbolt @imVkohli for the warm welcome in the @PUMA fam. The excitement is overwhelming! #ForeverFaster @pumacricket pic.twitter.com/Pz1T8wEJA6 «This could be a long-term investment in which sport is important and India is a clearly important market for the brand. Puma is an aggressive brand. If Puma ends up doing a good job of establishing the superiority of the product, combined with the kind of images they expect from Virat Kohli, I think they should look at more positive numbers. The global sportswear brand PUMA today announced a three-year collaboration with Indian cricketer K L Rahul. Kohli, who has played 54 Test matches, 179 one-day domestic matches and 48 T20 national games for his country, is also associated with soft drinks company Pepsi and German carmaker Audi, among others. India cricket captain Virat Kohli has signed a record eight-year sponsorship deal with sportswear brand Puma. The value of the Kohlis brand has crossed the roof since he was named Indian captain in all three cricket formats last December. According to this report to Mint, his brand value has increased by 20 to 25% since he took over Dhoni as captain in limited formats. The partnership will see Rahul in branded campaigns and promote the latest product lines in different categories of sports and performance styles.
Copyright © 2020 FashionNetwork.com All Rights Reserved. «A new era is opening up. With @PUMA. #Forever #ForeverFaster» According to Rediff`s annual report, Kohli is cashing in nearly 1.5%. recommendations per day. Although it is impossible to verify this figure, as many deals have opinions that are not disclosed, there is no doubt that Virat Kohli is one of the biggest brands in India. According to an October 2016 report by global valuation firm Duff and Phelps, its brand value was $92 million. Only Shah Rukh Khan, arguably the most popular actor in Bollywood, is a larger Indian brand with a valuation of $131 million. Not Sachin Tendulkar. Not MS Dhoni. Not Amitabh Bachchan.
To be fair to Kohli, it would be unfair enough to compare his sponsorship agreements with these athletes. The fact that he earns less than Ronaldo or Messi or Bolt should not be interpreted as being less sporty. «Virat is tough in terms of sporting skills in the same league as the stars mentioned,» Choudhury said. «But that doesn`t mean he`s on the same pedestal as her [as an international brand].» Kohli has signed an eight-year contract with sports lifestyle brand Puma worth about 110 aces. Kohli joined Jamaican sprinters Usain Bolt and Asafa Powell, as well as footballers Thierry Henry and Oliver Giroud – among others – as global brand ambassadors. It is a privilege to be part of a great list of athletes that Puma has. Not only current icons like Usain Bolt, but also the rich history of the brand with Pele, Maradona, Thierry Henry and others,» Kohli told the Times of India. While many think it`s a win-win situation for Puma and Kohli, there are a few who have said one of the two more gains through this partnership. Rahul joins Indian skipper Virat Kohli and a line-up of athletes.
The club was supported by Cornerstone Sport, which exclusively represents Rahul and Kohli. The sportswear brand adds cricket to the list of star partners. Compared to the defenders of brands of different professions, Kohli is only second in the standings, ahead of Shah Rukh Khan. According to an October 2016 report by the global valuation and financing firm Duff and Phelps, whose SRK brand is worth $131 million, he is the only celebrity with a brand rating of more than $100 million.